Web(Trends) Position Gold
NetIQ the company behind the succeful web analytics software Webtrends has announced that they have come into agreement to acquire WebPosition Gold (and FirstPlace Software) the famous page analysis and search engine optimization software.
NetIQ is targeting itself into becoming a leader in 'search engine analytics' and provide information both on the visitors of websites and the way they are acquired through search engines. The integrated approach that they will follow from now on wil llead to a new generation of integrated products.
In my opinion WebPosition Gold is definitely an overrated product and there is a lot more to search engine optimization than simply following recipes and 'counting numbers'. However, NetIQ is doing the right thing in this acquisition since this integration is the natural way forward. I am very curious to see the offspring of this marriage.
Posted by Harry at April 5, 2004 05:56 AM
