Software Marketing Journal

Yahoo! paid Inclusion. Safe or not?

A recent announcement from Yahoo! warns website business that if the chose to follow SiteMatch - the Yahoo! paid inclusion program - they better be careful on what they are submitting! As each of the pages that are submitted in SmartView are screened by humans, there are far more chances that a site will be banned from Yahoo! due to spamming, cloaking or any other 'non-organic' technique.

Google, at the same time, has promised us that the next Google update will be very strong on ban filters and we are soon going to witness many websites being dropped due to illegal techniques in search engine optimization. It is not enough to mention for your software website that only 'legal' and 'organic' search engine optimization should be used in order to achieve your rankings. If you do not know how to do it yourself, ask an expert, but only an expert you can trust.

Software marketing and promotions

Posted by Harry at April 7, 2004 02:58 AM