Software Marketing Journal

Massive Growth in Search Engine Advertising

The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) have released the Internet Ad Revenue Report including final figures for Q3, Q4 and full-year 2003. The overall industry revenues rose nearly twenty-one percent, ending 2003 at just under $7.3 billion. In February 2004, the IAB announced that the estimate for revenue in Q4 2003 was a record-setting $2.2 billion and the full-year 2003 was estimated at $7.2 billion.

Internet ad revenues broken down by ad formats for 2003 full year revenue are:

	2002	2003
Display Ads (Banners)	29%	21%
Sponsorship	18%	10%
Classified	15%	17%
Slotting Fees	8%	3%
Keyword Search	15%	35%
Interstitial	5%	2%
E-Mail	4%	3%
Rich Media	5%	8%
Referrals	1%	1%

The 35% growth in Keyword Search is definitely worth noticing. It is an immediate result of all the advancements in the market segment (including Contextual advertising).

http://www.shareware-marketing.net

Posted by Harry at April 23, 2004 02:53 AM