Submitting your software and web site.
One of the key initial points in setting up your software business is arranging your submissions. You want people to be able to find your website through the various search engines and to find your software through the many download sites. Chosing what to do about your submissions is actually not the easiest decision. There are various options to this that include submitting to the millions of search engines and to the millions of download websites. In shareware-marketing.net we have very strong opinions on this, which we apply in our shareware marketing projects - and we modify only in case of request from our customers.
Submitting to search engines.
Concerning the search engine submissions of your website it is important to remember that You do not really need to submit to ANY search engine. Search engine crawling and indexing is a pretty much automatic process and it is done simply by establishing strong (and many) backward links to your website. Submitting to the millions of search engines has really no effect at all. In our projects we do submissions just to the major search engines (like Google, the all Important Inktomi and others), we make sure that strong backward links exists and we assure you: All the other search engines will follow fast.
Submitting to download sites
On the other hand we believe that your software should be placed in all download sites, even the small ones. There are three things to be gained from this which, we believe are worth the time it takes to do all those submissions i) Your software will be available in all those sites so it will be accessible to even the most obscure possible buyer ii) All those presences of your software can open up reseller / hub points which can boost your sales through various reselling channels and iii) You can get many backward links to your website through all the websites that include your software which will make your website indexed fast and frequently by search engines and will help the overall visibility of your website at the initial stages of your software.
Shareware-Marketing.net
Posted by Harry at April 27, 2004 10:47 AM
