Software Marketing Journal

Chosing a Software Name

Choosing a software name may not be as easy as it sounds. It is actually one of the most difficult marketing tasks and the one that can cause many arguments inside a company (before and after the launch of the product).

A good product name, as they say, is advertising in itself so it should not be left totally to chance.

I recently discovered the most complete report on naming and branding so feel free to peruse it before you decide on a software name.

Posted by Harry at July 14, 2004 05:04 AM