On Investing
I am amazed sometimes by the number of shareware authors that expect their software to 'sell automatically' as soon as they appear on 700 download sites. In a sesnse this is a beliefe that stems out of the intense faith that these talented technical professionals have on their software which I suspsect is a good thing: Shareware authors are usually people that enjoy what they do and they love getting excited about it.
However, after the 'inetersting' moments of development come the 'dull' state of affairs that comes under the name of 'marketing and promotions'. (As a matter of fact marketing should have played an important role in the actual creation of the product as well, but thats an entirely cup of tea). Sadly, the truth here is that nothing will come for free. Apart from simply ensuring that your software is well represented in download sites it is essential to invest, in time, design, money and patience in building your software sales and ROI to a maximum.
Unfortunately this sometimes requires a complete change in the state of mind of the author. Changing your attitude isnt easy, but you have to be open minded to say the least.
Posted by Harry at June 22, 2005 12:42 AM
