Software and Subtractive Marketing
I am often asked by some customers on weather the idea of 'chopping off' bits of functionality off a product and launching this as a new 'lite' product is a way that can enter the market at a different level (usually at a lower price) and compete against products that are priced lower.
Subtractive Marketing like that seldom - if not never - works. There are hundreds of examples like that in the world of IT (and not just software) that demonstrate clearly that you should not try to follow such a tactics. Your audience is not stupid, they can see what you are trying to do and they can feel annoyed by the fact that you are trying to sell to them a 'handicapped' product at a lower price.
Posted by Harry at November 29, 2005 03:22 AM
