Manufacturing Marketing Trends for 2022
As far as manufacturing has come with the digital transformation, it’s shocking how far behind fully-digitized shops can be when it comes to sales and marketing. Look, traditional marketing methods like in-person conferences, direct mail and good ol’ fashioned cold calling do have their place. But, if you’re not also jumping on board with manufacturing […]
Manufacturing Marketing Best Practices
No matter your industry, there is a good rule of thumb for great marketing: the rule of one. This is a guideline for remembering you are marketing to a human being. In other words, people don’t read a website, landing page, SMS message or an email. Rather, a person reads a website, landing page, SMS […]
Persona-Based Marketing Explained
Improve your marketing with persona-based marketing strategies that address real customer needs.