3 Steps to Help You Find the Best Time to Send Email Messages
When it comes to email marketing, timing really is everything. You might have a compelling message that’s completely personalized and right on target. But if you send it at the wrong time, it won’t get opened – much less read or clicked on. Finding the right days and hours to send is critical; so is […]
Email Personalization: How to Get it Wrong (and Tips for Doing it Right)
Using personalization in your email campaigns is a great way to jump-start long-term relationships with your customers. Every message you send can make people feel like you really know them. If you do it right, each email will feel like a valuable message, not an annoying interruption. There’s a reason your inbox is filled with […]
How to Whitelist an Email: Tips for Getting on the Safe Senders List
Read this blog to learn how to whitelist an email and ensure that you’re always on the safe senders list – no matter which platform you use!
Health Care Marketing: Personalization, PHI, and Preference Centers
Digital marketing in a highly regulated industry can be extremely challenging, and that’s especially true for the health insurance industry. Health insurers have a wealth of highly individualized data available to them about their members: Demographic information is captured when people sign up to receive coverage. Claims information is captured every time a member goes […]
The Value of Email Opt-In Marketing Campaigns
Read this blog to learn about opt-in marketing and how following a few best practices can improve email deliverability and engagement.
10 Email Drip Marketing Best Practices
What is drip marketing? Find out here, along with best practices for developing a drip email marketing campaign for customers and prospects.
CASL Compliance: Q & A About Canada’s Anti-Spam Law
Recently David Fowler, Act-On’s Chief Deliverability and Privacy Officer, delivered a webinar about the impact of Canada’s Anti-Spam Legislation (CASL), which went into effect July 1, 2014. During the Q&A session, webinar attendees asked great questions about the details of compliance. Here’s a transcript of those questions and answers, in hopes that they may answer […]
A Brief History of Email: Take a Trip Back through Time
I’ve been in marketing long enough to witness the communications revolution. Sometimes it’s hard for me to remember that there are many people are walking around today who don’t recall a time when email didn’t exist. These days, parents-to-be choose a name for their baby based on whether or not the Gmail, Outlook, and web […]
What Is DMARC and How Does It Affect My Email Marketing?
If you’re an email marketer, I’m sure you’ve heard of a new acronym floating around the email industry: DMARC! Many marketers have been asking what this new acronym is and whether it will affect their sending practices. My goal today is to ease your worries and explain very simply what it is and why you […]
Shared Vs. Dedicated IPs: Pros and Cons, Part 2
In Part 1 of this two-part series, we discussed the pros and cons of shared IP pools and which companies best benefit from them. To recap, a shared IP is one that is used by several other companies or senders, and a dedicated IP is one that is owned and operated by one company or […]
Shared Vs Dedicated IPs: Pros and Cons, Part 1
This is a two-part series that discusses the pros and cons of shared vs. dedicated IPs, to help companies make the right decision for their email marketing efforts. An IP address is an exclusive number online that services and devices use to identify you. Think of it as a mailing address. You might have your […]