How to Create an Organic LinkedIn B2B Marketing Strategy
Are you doing all you can to better leverage LinkedIn to be a powerful B2B marketing tool for your company? Here are several tips for building an organic LinkedIn B2B marketing strategy.
Get it in Writing: The Benefits of a Sales and Marketing SLA
Find out the risks and rewards of a sales and marketing service level agreement (SLA), and find out how to create an SLA of your own using our free template.
Clever Conversion Tricks for Better Landing Pages
Landing pages are a major opportunity to generate leads and get conversions. Even small changes can result in big gains.
How to Use Predictive Analytics For Better Marketing
Stop drowning in data. Predictive analytics is a power tool that can turn your data overwhelm into data mastery – and get you up to 3000% better results.
Four B2B Marketing Trends That Will Define 2018
What are the top B2B Marketing trends you should be paying attention to in 2018? What are your peers and the best-in-class marketers focusing on this year? From personalization and GDPR to the evolving role of the CMO, here are four B2B marketing trends to watch for in 2018.
B2B Public Relations Best Practices to Drive Success
Your B2B Public Relations strategy needs improvement. Are you taking advantage of all the opportunities out there to build your brand? Are you ready for when a reporter or industry influencer reaches out for a quote or interview request? This Rethink Marketing episode transcript covers all of that and more.
Evolving MarTech 2.0: The Adaptive Marketing Platform
Technology continues to evolve and so should your marketing technology stack. An adaptive marketing platform allows you to combine the power of artificial intelligence and machine learning with the tools you already are using to have great conversations with your sales prospects.
How Chatbots Will Transform B2B Marketing in 2018
A billion people use Facebook Messenger every day. Consider reaching them with your B2B marketing chatbot. Larry Kim explains how marketers can sidestep the recent Facebook news feed changes with chatbots and other growth hacks.
10 Marketing Lessons Inspired by Musician Dave Grohl
Marketing ideas and inspiration can come from unlikely sources, such as the frontman of a successful rock and roll band. Read these 10 marketing lessons we learned from Dave Grohl.
3 Ways CMOs Can Prepare Against Data Breaches
Marketers can help prepare against data breaches, so long as they have the right operational plans in place to manage them. A plan that’s done well, in fact, can even be its own marketing opportunity. Here are three ways marketers can harness their data preparedness.
Why Content Marketing and PPC Are the Laser-Targeted Power Duo
Combining content marketing with PPC can amplify your marketing by promoting your great content to drive more leads and sales faster.
The Changing Role of Chief Marketing Officer to Tomorrow’s CEO
Today’s chief marketing officer (CMO) is the natural choice to become tomorrow’s chief executive officers because of their customer focus, cross-organizational skills, financial acumen and data-driven decision making.
3 Things About Machine Learning Every Marketer Needs to Know
Not sure you understand what machine learning is? It can sound a little scary and confusing, but it’s not. It’s just using data to answer questions.
The CMO + Chief Customer Officer: The Beyonce & Jay-Z of the C-Suite
By locking arms with the chief customer officer, CMOs can be at the forefront of a cool new approach to driving revenue and customer loyalty.
How Silicon Valley can lose the ’embarrassing’ frat boy image and get its act together
Silicon Valley is known for great innovation. It’s also known, recently, for its sexism. Here are four tips to change the culture of abuse and exclusion.
Top Data-Driven Marketing Trends We’re Keeping An Eye On
Here are the top trends for B2B marketers to consider as they adopt a data-driven marketing strategy.
Crafting an Exceptional Statement to Keep You on Mission
Mission statements – why you need one, and how to create them
5 Powerful Ways to Use Social Proof in Content Marketing
Capture more leads and greater results by leveraging social proof in your content marketing.
GET SH*T DONE: Building Buyer Personas in 3 Steps
Get a head start on your marketing education with Act-On GET SH*T DONE eBooks, including how to build buyer personas in 3 steps.