3 Ways Personalized Marketing Improves the Consumer Experience
Find out three killer ways to improve your customer experience with personalized marketing in this blog.
Timing is Everything: Leveraging Adaptive Sending and Posting to Optimize Impact
Join us as we take a deep dive inside Act-On and check out the new product releases including Adaptive Sending from our Adaptive Journeys roadmap.
The Many Hats on a Marketer’s Hat Rack
A marketing role is part creative, part analyst, part researcher. In fact, a marketer wears many hats over the course of her day or career – and marketing automation can help all.
The Artificial Intelligence Impact: Friend or Foe to Marketing?
As artificial intelligence gains popularity, it’s clear that it will soon infiltrate the world of marketing. In this blog we’ll discuss the good, and bad, possibilities.
It’s Not You, It’s Me: 5 Signs Things Aren’t Working with Your Marketing Automation Platform
Here are five signs your marketing automation platform isn’t working in your best interests.
How to Add a Personal Touch to Your Marketing Automation
You can personalize your marketing automation without sounding like a robot. It just takes some careful thinking and knowing exactly when to use a human touch.
Email Marketing vs. MA Solutions: Which is Right for Your Business?
Email is a key part of an overall marketing strategy, but have you outgrown your simple platform? Find out if you’re ready for marketing automation.
What Can You Do with Marketing Automation: Surprise! Its more than you think.
Marketing automation is best known for its demand generation capabilities, but did you know it could do all of these things?
Machine Learning is Marketing’s Future: 3 Ways How
Machine learning is the secret marketing weapon that allows you to predict what your prospects need and want, and seamlessly deliver.
What is Brand Marketing?
In the first post of a three-part series we explain Brand Marketing, and how it can help you grow your business.
5 Smart Ways to Automate Your Marketing
Want to automate your marketing, but worried it’ll end up a mess? Clarify your strategy by understanding the five phases of the marketing funnel.
How to Motivate Customers Across the Buyer’s Journey
Discover how to motivate customers with proven marketing tactics that inspire action, build trust, and drive sales.
4 Ways That Automation Is Transforming Marketing
Automation is transforming marketing, reaching customers with greater scale and accuracy. But what are the major impacts, and how is marketing automation changing marketers’ jobs for the better?
Act-On’s a Leader in the Forrester Wave™ and What That Means to You
Act-On’s been named a leader in the Forrester Wave evaluation of Lead-to- Revenue Management platforms. Find out what it means for you.
35 Marketing Automation Stats to Make You Look Smart
35 recent marketing automation stats that help shine a light on what your peers think about marketing automation.
Use Marketing Automation to Keep Customers and Expand Retention
In this reprint from the Raconteur “Digital Economy Report,” Act-On’s Andy MacMillan discusses how CMOs can rethink marketing automation for the lifecycle
87 New (Really) Marketing Automation Stats
This is a January 2015 update to the original April 2014 post. It’s been expanded from 70 stats to 87. We have not changed the URL to keep the integrity of inbound links. They’re getting old. Many of the marketing automation stats we regularly use – to make strategic decisions, craft presentations, prepare for sales […]